Thursday, October 8, 2009

Google Insights: alpha, beta, gamma, delta, epsilon

The first five letters of the Greek alphabet. 'Delta' is reliably the most-Googled, having a hotel chain, an airline and a geographical feature associated with it (Googled most in the United States and in Nigeria, and within the USA Googled most in Alabama), but 'beta' has the most peaks and valleys (most sought in Mauritania, where it must mean something other than half-finished computer programmes). By a large margin it's the Dutch who are most interested in 'gamma', but 'alpha' and 'epsilon' still belong to their rightful owners the Greeks.

Google Insights will also tell you which search phrases including the word in question are being Googled. So with 'alpha', it's the perhaps Biblically motivated 'alpha omega' that's most sought, tied with the perhaps sorority motivated 'alpha kappa alpha'. 'Windows beta' is the search term that wins for 'beta', 'gamma ray' comes in #2 behind 'praxis', something that a Dutch person will hopefully explain to me one day, 'delta delta delta' at #1 is definitely a sorority reference, and the winning search term for 'epsilon' is 'sigma epsilon', which perhaps makes sense to the Greek.

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