Saturday, December 4, 2010

Google Insights: Santa's Reindeer

So in honour of the Christmas season... a quick look at Santa's reindeer. The first four, Dasher, Dancer, Prancer, Vixen:

No real surprises here, that 'dancer' is most popular by far, followed by 'vixen' (both oddly enough highest-ranked in the Philippines). Or that nobody really ever searches for 'dasher' or 'prancer' (the last one really only shows up in connection with 'Flavor of Love' in some way I don't care to understand) - oddly enough, those two are most popular in the USA, and they do have peaks each December, though you have to take the other two search terms out to recognise that.

The second one, Comet, Cupid, Donner and Blitzen:

A bit odd here. I certainly wasn't expecting Comet to tower over the competition, entirely due to the UK, and also seasonal. Turns out "Comet" and "Currys" are electrical retailers in the UK that, I guess, are popular around Christmas? I wasn't surprised that 'blitzen' was most searched-for in Germany. I was surprised, though, that Belgium, France and the Côte D'Ivoire led for 'donner'. I've quite honestly gone my entire life without ever once thinking that the French verb for 'to give' and the seventh reindeer are spelt the same. 'Cupid' is (by a large margin) most searched-for in Myanmar, for some reason. But it's noteworthy that 'cupid' also has a seasonal trend - but not revolving around December. Cupid is most searched-for in February. Which makes sense. Poor Cupid has to work overtime on two different special days. Draw back your bow and let your arrow go.

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