Saturday, June 19, 2010


Always be able to find the South African World Cup in an instant or less... This graph is dynamic, and will change with time. But you'll always be able to find June 2010 on it: just look for that massive spike, when the global soccer championship added a new word to the vocabularies of the people of the world: vuvuzela.

For someone like me who doesn't follow sport, it's the stuff around the football that intrigues me about the World Cup. A vuvuzela is a kind of horn that is popular in South Africa and, without exception, reviled in every other country of the planet. I would have guessed that people were Googling it to discover how to avoid being driven mad by it. But it turns out that what people are interested in includes: "vuvuzela mp3", "youtube vuvuzela", "buy vuvuzela", "vuvuzela acheter", "vuvuzela kaufen". But "vuvuzela ban" is also there, so who knows?

In any case, no surprise that it's South Africa Googling it the most. The rest of the top ten is entirely in Europe, though. Maybe they can hear it from there.

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