Saturday, April 24, 2010
I have so little to say about this graph. As the cliché goes, it speaks for itself. Nick Clegg's rise in approval is mirrored by a rise in Google searches - makes sense, since he's the 'dark horse' here, coming from behind. But it's easy to understand his appeal now, based on how much rust has collected on the Labour and Conservative brands. Sometimes shiny and new is attractive.
This is a dynamic chart that changes over time. And as I'm writing this several days before it posts, even I don't know what it'll look like when it publishes. Will Clegg still be sky high? Or will it be a temporary spike?
Oh, and how cool is it that the three colours Google Insight chooses for its first three earch items complements the political scene in the UK so well?